Concept Screening  and Evaluation

Our Concept Screener Package has been developed over a number of years and can be used for the following:

  • Online screening of new concepts based on known KPI's
  • 'Hotspot' assessment of concept to identify most motivating phrases or words and any elements which are not working as intended
  • Evaluation against large database of concepts, previously assessed online, to compare performance against concepts subsequently launched to market
  • Ability to assess concepts at all stages of development from initial one sentence positioning statement to more finished concept with pack design and range of skus
  • Potential to estimate Year 1 volume and value sales using our simulated test market model, STAMPE