Qualitative Research

We have a team of specialist qualitative researchers experienced in conducting research among both adults and children.




Our areas of expertise include consumer, business and social research, employing a range of different methods, including:

  • standard focus groups/extended groups
  • re-convened groups
  • individual/paired depth interviews
  • brainstorming
  • projective techniques
  • Citizens' Juries
  • Multi-stage qual/quant projects

We provide thorough and insightful analysis, and have a flexible and practical approach to all projects.