Segmentation/U&A Studies

LVQ have considerable expertise in conducting U&A Studies, typically including segmentation analysis to identify different target groups of consumers for strategic marketing purposes.
Techniques used to aid analysis and interpretation include:

  • Factor analysis
  • Cluster analysis
  • Correspondence analysis
  • Regression analysis
  • Brand Health analysis
  • Purchase Decision Tree

In recent years we have carried out U&A/Segmentation studies in many different markets, including: Indian Sauces, Magazines, Whisky, Fish, Home-delivered Pizzas, Bagged Salads, Stir-fry Vegetables, Curtain poles and rods, Frozen Potatoes, Pet Food.