New Product Development/Product Testing


Our expertise covers the entire range of new and existing product development sevices, from concept generation to test market modelling, including concept screeing, and blind/branded product testing.





Typical research methods include:

  • in-home/hall tests
  • online/telephone/postal (plus product placement)
  • at point of sale - supermarkets, pubs, restaurants etc
  • focus groups/extended/re-convened groups
  • depth interviews/paired depth interviews

Our OPTIMISER analysis identifies the key product/brand drivers which influence overall product acceptability. This is used to recommend the most effective dimensions for modification to enhance product performance.