Advertising Development/Tracking (TAILORTRACK)
Qualitative and quantitative research methods are used to help progress advertising development, from the initial stages of concept generation/screening through to evaluation of finished executions.
Our Advertising Tracking service is tailored to meet the specific needs of the particular campaign. This is not an 'off the shelf' method, rather it is designed to reflect the campaign strategy, and so represents the most precise and focussed means of assessment possible.
Key elements which are taken into account:
- target audience (core and broad targets)
- duration and regionality of campaign
- media mix
- other market activity
- assessment criteria