Pricing Research (PRICEWISE)

Our pricing research service incorporates a comprehensive suite of techniques that address the full range of price evaluation needs:
  • Price Sensitivity Measurement (PSM)
  • Gabor Granger
  • Brand Price Trade Off
  • Multi-Attribute Trade Off (Conjoint Analysis)
  • Promotions Effectiveness

We have experience of pricing research across
a wide range of different product categories, including new and emerging markets.