Simulated Test Market Modelling (STAMPE)
Our Simulated Test Market service predicts sales potential of new and re-launched products, giving reliable estimates of 1st year volume and value.
STAMPE provides accurate measures of:
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first year sales for differing launch plans
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build of sales for first year of launch
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sales contribution of each variety in a product range
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source of volume
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optimum pricing
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optimum range size (TURF)
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competitor reaction to new product launch
Predictions validated to within 10% of first year sales for more than 150 studies in Great Britain and Europe.
Recent brands evaluated: Aunt Bessie's, Lloyd Grossman, Clipper Tea, Ambrosia, ghd, Bisto, Sharwood's.
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