Simulated Test Market Modelling (STAMPE)

Our Simulated Test Market service predicts sales potential of new and re-launched products, giving reliable estimates of 1st year volume and value.

STAMPE provides accurate measures of:

  • first year sales for differing launch plans
  • build of sales for first year of launch
  • sales contribution of each variety in a product range
  • source of volume
  • optimum pricing
  • optimum range size (TURF)
  • competitor reaction to new product launch

Predictions validated to within 10% of first year sales for more than 150 studies in Great Britain and Europe.

Recent brands evaluated:  Aunt Bessie's, Lloyd Grossman, Clipper Tea, Ambrosia, ghd, Bisto, Sharwood's.